5 Expert Tips for Improving Your Conversion Rates

Conversion-Rate-Optimization

Are you finding it difficult to increase your conversion rates? If you can’t convert your traffic into sales, then what’s the point of your marketing efforts? It can be incredibly frustrating to spend time and money attracting visitors to a landing page or sending out mass emails without noticing an increase in sales.

Conversion rate optimization isn’t always easy. If you’re not happy with the current performance of your marketing efforts, then take a moment to explore these 5 expert tips for improving conversion rates.

 

Keep Your Content Simple

Whether you’re creating an email or website copy, you need to keep the content simple. Don’t get carried away explaining all of the benefits of your product or service. Too much content can turn visitors away.

Consumers are smart. They’ll see through lengthy sales pitches. They want immediate solutions to whatever problem you’re addressing.

Keep Your Forms Simple

In addition to keeping your content simple, you’ll want to keep your forms simple. If your visitors need to fill out a form, it should be as simple and straightforward as possible.

For example, if you’re just collecting their email address, you don’t need their phone number, address, and last name. You could just ask for the information you really want—their email address. Though, including their first name, can help you personalize emails.

Basically, don’t require your visitors to fill out any information that you don’t really need. Market research has shown that conversion rates drop dramatically as you begin adding more elements to a form.

Make Your Call to Action Visible

Make sure your call to action delivers. Your call to action should not only entice visitors to move on to the next step, it should be highly visible. Otherwise, your call to action won’t have the impact that it needs to have.

Make sure that your call to action is larger than the main text of your content. Many companies place the call to action in a button, to help it stand out. Use bold lettering, make the text bigger, and make it noticeable.

The call to action should also be placed early enough in the copy that readers get to it within 1 to 2 minutes of reading. Consider placing your first call to action below your second or third paragraph.

Create Catchy Headlines and Sub-Headlines

You should put just as much thought into your headlines and sub-headlines as you would your call to action. If you’re sending out emails, you should use the headline in the subject line. This will be the only chance you have to get readers to open the email.

The headline should grab their attention. It should offer readers something of value, without giving away too much information. It should be short, to the point, and intriguing.

Add Customer Testimonials

You can round out your emails or landing pages by including customer testimonials. Consumers are more willing to listen to another consumer. If a consumer is unfamiliar with your brand, they’ve no reason to trust the claims that you make.

With the addition of a few customer testimonials, you’re showing your visitors or readers that your solution really works. You’re promoting the idea that if the reader takes action that they can enjoy the same benefits as the customers that provided their testimonials.

If your product or service is new and you don’t have any customers yet, you could start your marketing efforts by sending out some freebies to a select group of individuals, in exchange for their feedback. Just make sure that you let them know that their comments may be used for commercial purposes.

It’ll take time and energy to start improving your conversion rates. But, you can get started now by employing the strategies provided.

In addition to this advice, you should explore more internet marketing advice. Click on the following link to discover the power of my done-for-you system.

How to Improve Your Inbound Marketing to Increase Sales Leads

Sales-Leads-Unlimited1Inbound Marketing generally more important than quantity. By focused marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is singing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.

The way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.

You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.

 

Create Customer Personas

Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.

You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.

Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.

Learn More About Your Customers

In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.

Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.

You can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.

Perform Long-Tail Keyword Research

Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.

When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.

Run Multiple Targeted Campaigns

After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.

For example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.

Target the Fears and Interests of Your Customers

When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.

You can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads. If you’re interested in additional advice and solutions for improving your internet marketing techniques, then click on the following link to learn more about my done-for-you system.

Marketing Your Own Personality to Drive Branding for Your Online Business

Marketing Your Own Personality to Drive Branding for Your Online Business

When you run an affiliate marketing business, long-term relationships are far more profitable than short-term revenues. In only a very limited number of cases is there high value to jumping into a hot market, making a big splash, then getting out as fast as you can.
In most cases, building long-term relationships with your customers, in the end, is the most rewarding strategy, both financially and in terms of your company’s reputation and brand.

Watch to see if you’re building long-term relationships:

To Learn more about My Powerful Done for You System Click here:

th

How to Keep Users from Unsubscribing to Your Mailing List

How to Keep Users from Unsubscribing to Your Mailing List
Having an effective email marketing strategy can be a major boost for any business. In fact, most businesses rely heavily on their mailing lists. They help generate sales leads. The ROI of using mailing lists is undeniable.

Sometimes, after you’ve built up your list of subscribers, you may find that your list begins to dwindle. Over time, you lose subscribers. Some consider this a natural progression and say there’s nothing you can do about this. That’s simply not true. Here’re some tips for keeping users from unsubscribing.

It Needs to Be Clear What Users Are Signing Up For

The first step is to make sure that you’re being clear about what your users are signing up for. When you use vague terms and catchy headlines to grab attention, you may get more subscribers. But, these subscribers aren’t likely to stick around. Use clear, concise calls to action.

Request Feedback from People That Unsubscribe

Another step that you can take is to request feedback. When a user visits your site or follows a link to unsubscribe from your mailing list, use a simple text field form to allow users to leave their feedback. Ask them why they’re leaving. Some users will simply skip this step, while others could leave valuable feedback.

Test the Frequency of Your Emails

You may be sending too many or too few emails. Test the frequency of your emails. Some users get annoyed if they receive too many emails while sending too few may cause some users to forget about your business. In either case, they’re likely to unsubscribe.

Depending on the email marketing system you use, you may have access to A/B split testing. Use split testing. With one set, send your emails daily. With the other set, send one email per week. At the end of the week, look at the stats. Make changes to the frequency of your emails, based on the results.

Automate Your Emails to Increase Engagement

By automating some of the messages that you’d send to subscribers, you might increase engagement. This includes the use of welcome emails, notifications, and other generic mailers. If a user subscribes to your mailing list, they should automatically receive a welcome or thank you message.

Set a Schedule for Your Emails

After you’ve tested the frequency of your emails, set a schedule and stick to it. If you’ve found that users are less likely to unsubscribe when sending weekly emails on a Monday — always send your emails on a Monday at the same time of the day.

Pay Attention to Inactive Subscribers

You should keep an eye on trends among your subscribers. For example, users that become inactive and stop opening emails are likely to unsubscribe in the near future. Set up a strategy for dealing with these inactive users.

You could setup an automated email to help re-engage the subscriber. This could include special offers, promotions, and other incentives to get them to remain on your mailing list.

Prevent Unsubscribing Errors

While unsubscribing on accident isn’t likely a major reason for a drop in your subscribers, it could play a part. Prevent unsubscribing errors by requiring people to confirm the fact that they want to unsubscribe. This gives them one last chance to change their mind and could save you a few subscribers.

Email marketing should be a major part of any marketing strategy. They’ve been proven to be effective. If you’re worried about the number of people unsubscribing from your mailing lists, use the tips provided. For additional help and successful marketing, you should learn more about my Powerful Done for You System.

 Signup for today’s Webinar.

Top Secret List Building Techniques that You Have Never Heard Of

Top Secret List Building Techniques that You Have Never Heard Of

The key to beating your competition is always staying one step ahead. Here are three ways to expand the size of your subscription list and attract loyal, ready to buy customers that will give you the competitive advantage you need.

Are you one step before your competitive?  Watch this video to see if you are.

To learn more about my powerful done for you system  Click here.  Allow me to help you get on the Road to Success

Until next time 🙂 Good Day

Custom-Caution-Sign-S-3059

Proceed with Caution – When Your Online Marketing Can Get You in Trouble

Proceed with Caution – When Your Online Marketing Can Get You in Trouble Online marketing is a great way to make money in your spare time. Using the existing structure that the Internet provides is the new Gold Rush for many people

But you have to be careful. Although the Internet is still largely unregulated – although that is changing –there are still ways you can get in hot water.

For example, if enough people mark your unsolicited emails as spam, you will eventually get banned on some of the biggest email providers … such as Yahoo and Gmail. If that happens, you are going to have to shut down your website and start over with a new one.

That’s not going to put you out of business, but it is a pain in the butt and will delay your efforts to get your business up and running. Plus there will be the additional expense of buying new domains, setting up new pages, re-establishing your autoresponder, not to mention the opportunity costs associated with being offline.

Laws Regulating Internet Commerce

Another thing to consider is that if you send emails to people who haven’t invited you to do so, you could be breaking the law.

There’s a law called the CAN-SPAM Act … it stands for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 … that regulates commercial emails. This is the law that gives people the right to unsubscribe to any emails they don’t want.

So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

This law also explains the requirements for what you can put in the subject line of your email, the “to” line and the “from” line, and other elements of email.

So buying leads may seem like a quick way to build your list, but in reality, it can be expensive, leads to lower conversion rates, can be harmful to your reputation, and can even subject you to being banned or paying fines.

Be Careful Buying Leads

On many of the autoresponder programs, when you try to plug in the leads that you have purchased, you are going to discover that you can’t easily plug them in. So you may have to enter them manually, which is time-consuming and … given the low conversion rate … probably not worth the effort.

There are some email companies, however, that do let you import leads that you have purchased. These include MailChimp and Imnicamail. Both require you to have the relevant opt-in data, however.

When you import leads using these services and others like them, you have to make sure that the people have given the person you bought the leads permission to sell or give them to third parties.

In other words, you have to be able to prove that the leads have opted in to receive third-party information. So that means in addition to the email address you also need to have the opt-in date, the website it was opted-in from, and so on.

Companies that sell leads legitimately are going to be able to provide you with all this information. Those that are less reliable are not.

So if the leads you buy are accompanied by this critical information, that’s one indicator that you are getting high-value, legitimate sales leads for your money.

Being careful and working within the law is important for any business, whether it’s online or in the real world.   So until next time, Good Day 🙂

 

caveat-emptor

Caveat Emptor – Watch Out for Internet Scammers When Buying Leads for Your Business

Caveat Emptor – Watch Out for Internet Scammers When Buying Leads for Your Business

When you buy email lists, many of the less reputable sellers are getting the addresses they sell you buy scraping them off old lists, picking them off websites, and collecting contact lists from conferences.

And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other marketers.

The problem is that the people who opted-in did so for that company, not for yours. So when you contact them, they don’t know who you are and are more likely to mark you as a spammer.

Another problem is the way these lists are put together … hodge-podgege, if you will … many of the addresses you receive are going to be misspelled, abandoned or even phony.

This is actually really common, so the legitimate companies that sell lists will usually give you a refund for these types of addresses up front. That’s another indicator that you are buying from somebody legit.

So when your autoresponder sends out your emails to these addresses, they are going to be kicked back. This is also a red flag to email providers like Gmail and Hotmail and it could cause them to block all future emails from you.

So once again you could find yourself having to start over again.

Know Your Intended Audience

Then there’s the ultimate objective of your email campaigns. Sometimes that gets lost in the shuffle.

Remember: The whole reason you are sending emails to prospective customers is to sell them your affiliate products.

When you send emails to people who don’t know who you are, haven’t asked you to contact them, and aren’t expecting to hear from you, how open do you think they are going to be to your sales message?

It’s like taking a shot in the dark. That’s why the conversion rate is so low with purchased lists. And the risks are high.

So you are almost always better off simply building your list the organic way. While buying a list may seem like a shortcut, it’s generally too costly and too high risk.

And it can actually set your sales program back because if you get banned you have to start over anyway.

Put Yourself in Your Customer’s Shoes

How do you respond when you get an email from somebody you don’t know?

Odds are, you didn’t even open it, but instead either deleted it right away or sent it to a spam folder. You don’t know what’s in that email. It could be a computer virus that is going to damage your computer.

At the very least, it’s an unsolicited offer that you are probably going to dismiss out of hand anyway.

So if even YOU aren’t going to open emails from people you don’t know, how do you expect other people to react when they get an unsolicited email from you?

A better plan is to get your sales message in front of people by organically growing your list through squeeze pages, sales letters, SEO, social media marketing, blogging and all the other free methods we have discussed so far. Or to use the paid methods, such as PPC and other ads.

Being careful when dealing with people you don’t know is as important in business as it is in the rest of your life. Keep in mind that your customers aren’t familiar with you the first time you meet them, either. So you have to take steps to build their trust.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month?

Click here to learn about my done-for-you system.

emailpic

4 Ways to Let Your Autoresponder Make Money for You on Auto Pilot

Using these 4 Ways to Let Your Autoresponder Make Money for You on Auto Pilot

Once you have set up a system to get people to give you their email address — whether it’s on a squeeze page or on your blog page or however you do it — you are going to start to collect a LOT of email addresses. You will get so many, in fact, that it is going to be nearly impossible for you to manage them manually.

You don’t want to have to spend hours every day replying to email yourself, so what you need is an automated program to do it for you. At that point, what you need is an autoresponder.

Autoresponder Defined

An autoresponder is a program that automatically handles much of the administrative duties of maintaining your email marketing campaign.

Autoresponders will send out your email blasts to the people on your list, capture email addresses from prospects responding to your squeeze pages, distribute your free giveaways, and collect valuable data you can use to measure the success of your marketing plan.

Autoresponders can be programmed to send out a series of emails to the people on your list or to send emails only to pre-determined subsets of people, all based on a frequency and schedule that you control. You also can set up your autoresponder so that it flags addresses after a certain number of failed delivery attempts. This is helpful in cleaning up your list and keeping it up to date.

Automating Your Autoresponder

Most autoresponders also include the option to automatically insert your customer’s name in the body of the email. This makes it seem like you are personally sending the email to our individual subscribers.

Depending on the sophistication of your autoresponder, you can obtain a lot of data about the effectiveness of your email marketing program. Every program will tell you how many emails were successful sent, but more sophisticated autoresponders also can give you analytics on such things as:

  • How many of your customers actually opened your email
  • How many acted on your CTA and clicked through to your landing page
  • How many deleted your email without reading it
  • How many were sent to dead addresses
  • How long it took between the time the email arrived and the time it was opened or deleted
  • Other relevant information that is going to be helpful to you in fine-tuning your email marketing campaign.

Patterns will quickly emerge that tell you what types of emails your customers liked, and which ones turn them off.

Making the Most of Your Autoresponder

Generally, what your autoresponder does is most of the administrative work for your business. It’s like having an administrative assistant, only one that doesn’t need a salary or days off.

  • Use your autoresponder to send out emails according to a specific schedule that you determine in advance.
  • Handle the distribution of an email series according to pre-defined parameters
  • Respond to emails from customers
  • Send out digital products
  • Automatically follow up with customers to check for satisfaction and ensure continued good faith business with them
  • And much, much more

For the online marketer, autoresponders aren’t a luxury. They are a necessity. There is simply too much to do for you to handle it all. Rather than paying somebody else, such as a freelancer, to handle it for you, hand it off to your autoresponder.

Making your autoresponder work for you will help give you more time to focus on more important aspects of your online marketing business. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

QR Code

4 Steps for Using QR Codes in Marketing

Learn how to use these 4 Steps for QR Codes in Marketing 

About a decade ago, as smartphone use was skyrocketing, QR codes seemed like they were going to be the next biggest thing in internet marketing. Since then, they don’t show up as often in promotions or marketing campaigns.

This is unfortunate, as QR codes have the ability to dramatically improve your marketing strategies. Though, their lack of use could be your gain. If your competition isn’t currently using QR codes as a part of their marketing efforts, then you could have the upper hand.

Why Should You Use QR Codes?

What’re the benefits of using QR codes? Even though QR codes didn’t catch on like some people thought they might, they’re still an effective strategy to include in your marketing campaigns. They help you reach mobile users quickly and effectively. Here are a few simple steps to using QR codes in marketing.

Plan Your QR Code Marketing Strategy

You’ll first need to consider your overall strategy for using QR codes. This includes the following:

  • Researching your target audience
  • Choosing a specific objective
  • Deciding on the incentives or rewards

Before you use QR codes, you’ll need to think about your target audience. Make sure they know how to use QR codes. If you believe they’ll need instructions, you’ll have to include the instructions in your marketing content.

You’ll also need to have a clear objective. What do you want to get out of this campaign? Do you want to gain subscribers for your mailing list, gain likes on Facebook, or do you have another objective in mind? Decide on an objective before you get too far into the planning process.

Along with an objective, you’ll need to choose a reason for your audience to scan the QR code. What benefit do they get out of it? This could include admission to a contest, discounts, and coupons, a free eBook, or other free content.

Create and Test Your QR Code

The next step is creating and testing your QR code. There’re dozens of free online tools for creating QR codes. Often, when you create the code, you’ll need to link it to a webpage. You don’t have to choose the URL at this point. You can often add or change the URL at a later time.

After creating the code, you’ll need to test it to ensure it works properly. If you haven’t chosen a URL yet, you can simply enter the homepage of your site — for testing purposes. Use your smartphone or tablet to test the QR code. Scan the code and ensure it works properly.

Add Analytics to Your Landing Page

Before you start your campaign, make sure you add analytics to the landing page that the QR code links to. You should also consider using a URL shortener to help track whether your traffic is coming from other sources or the QR code. The sites that will shorten your URL also track visits, including user location and source.

Decide How to Deliver Your QR Code

How’re people going to view your QR code? You could print it on merchandise, include it in eBooks, add it to other web pages, or include it various marketing materials. By researching your target audience, you may get a better sense of how to deliver your QR code.

For example, if you’re targeting the elderly, it’s unlikely that they’ll come across your QR code while browsing the web on their mobile devices. At the same time, it’s unlikely they’ll know how to use QR code without instructions.

QR codes are still under-utilized. While many businesses have dabbled with the use of QR codes, they remain a novelty in many ways.

If you’re considering using QR codes as a part of your marketing strategy, you should take the time to find additional marketing tips —some of which can be found in my Powerful done-for-you system